If Bitcoin is to be adopted at scale, a massive education obstacle is to be overcome. Barcelona has around 2 million inhabitants, and someone is going to have to teach them what is Bitcoin, why they need it and how to use it.

Institut Bitcoin is a plan to make this happen and make money along the way.
# Case for it

Early adopters of Bitcoin tend to fit within a few distinctive profiles: the nerdy software engineer, the anarcocapitalist minded economist, the wealthy tax evader, etc. These profiles are not frequent at all in society. Most people in society have no clue on how a computer works, don't give a damn about the inner workings of monetary systems and surely don't spend their lives reflecting on the social and political implications of central banking and contending cryptocurrencies.

Normal people will adopt Bitcoin if they see a simple case for how it benefits them, and will want to use it in the most simple and effortless way. 

Currently, learning about Bitcoin is hard. Most of the early adopters have learned through self-driven, independent research. With no one to guide them, they have spent thousands of hours consuming material and composing their own improvised content curriculums. The reward is deep knowledge, but the question is: are we expecting all the population to go through this process? The reality is this approach is not scalable at all.

The education and training sector in Barcelona is rotten to the core. Decades of state sponsored education systems have left us with a decaying public system and a weakened private sector. Schools and universities models are completely outdated, completely out of touch with reality and completely ineffective. Students know it, parents know it and even professors know it. There is no way on earth that this system is capable of bringing the much required Bitcoin education and training that the city needs.

Institut Bitcoin is a proposal to build an educational organization to onboard mainstream society to Bitcoin in the simplest and friendliest way.


# Goals

Create a company that offers education and training services to wide audiences in Barcelona with a focus on practical Bitcoin knowledge for normal users. The company should provide basic training to 1,000 students before 2024 ends, 10,000 before 2025 ends and 50,000 students before 2026 ends.


# Strategy and philosophy

- Complete detachment of public services and state education.
- Innovation through the use of IT and fundamental questioning of all traditional methods.
- Wide range of quality offerings to cater all economical and social levels of society.
- Design value flows with generous, incentive based designs that promote high quality and effort by teachers. Shared risk, shared reward.
- Decentralized nature to allow rapid growth, a rich and varied services offer and resilience against state attacks.

To avoid:
- Imitating traditional school and university education.
- Providing education services that has no differential case against existing options in the market.
- Falling in the temptation of collaborating with the state and public education.
- Generate a centralized structure 

# Phases

## Phase 1

- Get a few workshops in place and hold them regularly.
- Create a simple brand and web to start generating an identity and reputation.
- Rely heavily on BBO for spaces, knowledge and teachers.
- Work in the fiscal shadows.


## Phase 2
- Reduce dependency from BBO.
- Improve IT infrastructure.
- Potentially step out of the fiscal shadows and register as business.
- Step beyond individual workshops. Create student profiles, learning paths/mini degrees.
- Go out and market hard.
- Work together with Prometea and other Spanish content makers to build Spanish-targeted content.


## Phase 3



# Training spectrum

- 1-to-1 tailored training by OG
- Small group trainings with structured curriculum and high intensity learning
- Large scale classes, university style
- Self-paced, unsupervised online courses
- Curated indexes of quality content


# Stakeholders


- Teaching staff
- Audit, brand and central services
- Sales funnel owners