29a005297a
# Description It adds 2 new metrics in Main KPIs, both for Global/per Dimension and By Deal. If merged, metrics will NOT appear automatically in the Global/per Dimension nor in the By Deal. These two new metrics are: * Income Retained: Total Revenue - Waiver Paid Back to Host * Income Retained Post Resolutions: Total Revenue - Waiver Paid Back to Host - Host Resolutions Amount Paid Why these are important:  Even though we grow considerably in terms of Revenue, the gap of Waivers that we pay back to host is also increasing. Thus the "real" increment is actually lower. However, what I find more interesting is the heavy decrease in Income Retained Post Resolutions. Here's the Year-by-Year comparison:  In November 2024, we're back to the figures of 2023 (-0.4%) and this should be alarming considering we're growing in Total Revenue by 27% and in Retained Income by 41% vs. Nov 23. In terms of business impact, I'd opt for having these 2 metrics computed as these capture a reality that otherwise we keep hidden. Happy to discuss renames and how/if we move forward with this. # Checklist - [X] The edited models and dependants run properly with production data. - [X] The edited models are sufficiently documented. - [X] The edited models contain PK tests, and I've ran and passed them. - [X] I have checked for DRY opportunities with other models and docs. - [X] I've picked the right materialization for the affected models. # Other - [ ] Check if a full-refresh is required after this PR is merged. Attached working excel with the extraction [20241227_retained_revenue_global.xlsx](https://guardhog.visualstudio.com/4148d95f-4b6d-4205-bcff-e9c8e0d2ca65/_apis/git/repositories/54ac356f-aad7-46d2-b62c-e8c5b3bb8ebf/pullRequests/3906/attachments/20241227_retained_revenue_global.xlsx) Related work items: #25804
534 lines
22 KiB
SQL
534 lines
22 KiB
SQL
/*
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This model pivots the data of the different mtd metrics models to get
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previous year for each line & computing relative increment. --
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*/
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{{ config(materialized="table", unique_key=["date", "dimension", "dimension_value"]) }}
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with
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created_bookings as (
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select *
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from {{ ref("int_kpis__agg_mtd_created_bookings") }}
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where
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dimension in ('global', 'by_number_of_listings', 'by_billing_country')
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and dimension_value <> 'UNSET'
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union all
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select *
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from {{ ref("int_kpis__agg_monthly_created_bookings") }}
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where
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dimension in ('global', 'by_number_of_listings', 'by_billing_country')
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and dimension_value <> 'UNSET'
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),
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check_out_bookings as (
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select *
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from {{ ref("int_kpis__agg_mtd_check_out_bookings") }}
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where
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dimension in ('global', 'by_number_of_listings', 'by_billing_country')
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and dimension_value <> 'UNSET'
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union all
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select *
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from {{ ref("int_kpis__agg_monthly_check_out_bookings") }}
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where
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dimension in ('global', 'by_number_of_listings', 'by_billing_country')
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and dimension_value <> 'UNSET'
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),
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cancelled_bookings as (
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select *
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from {{ ref("int_kpis__agg_mtd_cancelled_bookings") }}
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where
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dimension in ('global', 'by_number_of_listings', 'by_billing_country')
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and dimension_value <> 'UNSET'
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union all
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select *
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from {{ ref("int_kpis__agg_monthly_cancelled_bookings") }}
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where
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dimension in ('global', 'by_number_of_listings', 'by_billing_country')
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and dimension_value <> 'UNSET'
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),
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billable_bookings as (
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select *
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from {{ ref("int_kpis__agg_mtd_billable_bookings") }}
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where
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dimension in ('global', 'by_number_of_listings', 'by_billing_country')
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and dimension_value <> 'UNSET'
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union all
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select *
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from {{ ref("int_kpis__agg_monthly_billable_bookings") }}
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where
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dimension in ('global', 'by_number_of_listings', 'by_billing_country')
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and dimension_value <> 'UNSET'
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),
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created_guest_journeys as (
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select *
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from {{ ref("int_kpis__agg_mtd_created_guest_journeys") }}
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where
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dimension in ('global', 'by_number_of_listings', 'by_billing_country')
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and dimension_value <> 'UNSET'
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union all
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select *
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from {{ ref("int_kpis__agg_monthly_created_guest_journeys") }}
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where
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dimension in ('global', 'by_number_of_listings', 'by_billing_country')
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and dimension_value <> 'UNSET'
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),
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started_guest_journeys as (
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select *
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from {{ ref("int_kpis__agg_mtd_started_guest_journeys") }}
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where
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dimension in ('global', 'by_number_of_listings', 'by_billing_country')
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and dimension_value <> 'UNSET'
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union all
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select *
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from {{ ref("int_kpis__agg_monthly_started_guest_journeys") }}
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where
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dimension in ('global', 'by_number_of_listings', 'by_billing_country')
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and dimension_value <> 'UNSET'
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),
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completed_guest_journeys as (
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select *
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from {{ ref("int_kpis__agg_mtd_completed_guest_journeys") }}
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where
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dimension in ('global', 'by_number_of_listings', 'by_billing_country')
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and dimension_value <> 'UNSET'
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union all
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select *
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from {{ ref("int_kpis__agg_monthly_completed_guest_journeys") }}
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where
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dimension in ('global', 'by_number_of_listings', 'by_billing_country')
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and dimension_value <> 'UNSET'
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),
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guest_journeys_with_payment as (
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select *
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from {{ ref("int_kpis__agg_mtd_guest_journeys_with_payment") }}
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where
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dimension in ('global', 'by_number_of_listings', 'by_billing_country')
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and dimension_value <> 'UNSET'
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union all
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select *
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from {{ ref("int_kpis__agg_monthly_guest_journeys_with_payment") }}
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where
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dimension in ('global', 'by_number_of_listings', 'by_billing_country')
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and dimension_value <> 'UNSET'
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),
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listings as (
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select *
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from {{ ref("int_kpis__agg_daily_listings") }}
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where
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dimension in ('global', 'by_number_of_listings', 'by_billing_country')
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and dimension_value <> 'UNSET'
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and (is_month_to_date = true or is_end_of_month = true)
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),
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deals as (
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select *
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from {{ ref("int_kpis__agg_daily_deals") }}
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where
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dimension in ('global', 'by_number_of_listings', 'by_billing_country')
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and dimension_value <> 'UNSET'
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and (is_month_to_date = true or is_end_of_month = true)
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),
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guest_payments as (
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select *
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from {{ ref("int_kpis__agg_mtd_guest_payments") }}
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where
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dimension in ('global', 'by_number_of_listings', 'by_billing_country')
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and dimension_value <> 'UNSET'
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union all
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select *
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from {{ ref("int_kpis__agg_monthly_guest_payments") }}
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where
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dimension in ('global', 'by_number_of_listings', 'by_billing_country')
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and dimension_value <> 'UNSET'
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),
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invoiced_revenue as (
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select *
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from {{ ref("int_kpis__agg_mtd_invoiced_revenue") }}
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where
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dimension in ('global', 'by_number_of_listings', 'by_billing_country')
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and dimension_value <> 'UNSET'
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union all
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select *
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from {{ ref("int_kpis__agg_monthly_invoiced_revenue") }}
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where
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dimension in ('global', 'by_number_of_listings', 'by_billing_country')
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and dimension_value <> 'UNSET'
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),
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host_resolutions as (
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select *
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from {{ ref("int_kpis__agg_mtd_host_resolutions") }}
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where
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dimension in ('global', 'by_number_of_listings', 'by_billing_country')
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and dimension_value <> 'UNSET'
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union all
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select *
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from {{ ref("int_kpis__agg_monthly_host_resolutions") }}
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where
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dimension in ('global', 'by_number_of_listings', 'by_billing_country')
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and dimension_value <> 'UNSET'
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),
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int_monthly_churn_metrics as (select * from {{ ref("int_monthly_churn_metrics") }}),
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int_kpis__agg_dates_main_kpis as (
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select *
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from {{ ref("int_kpis__agg_dates_main_kpis") }}
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where
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dimension in ('global', 'by_number_of_listings', 'by_billing_country')
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and dimension_value <> 'UNSET'
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),
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plain_kpi_combination as (
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select
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d.year,
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d.month,
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d.day,
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d.is_end_of_month,
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d.is_current_month,
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d.is_end_of_month_or_yesterday,
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d.first_day_month,
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d.date,
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d.dimension,
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d.dimension_value,
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-- BOOKINGS --
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created_bookings.created_bookings,
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check_out_bookings.check_out_bookings,
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cancelled_bookings.cancelled_bookings,
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billable_bookings.billable_bookings,
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-- GUEST JOURNEYS --
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created_guest_journeys.created_guest_journeys,
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started_guest_journeys.started_guest_journeys,
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completed_guest_journeys.completed_guest_journeys,
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guest_journeys_with_payment.guest_journeys_with_payment
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as paid_guest_journeys,
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cast(started_guest_journeys.started_guest_journeys as decimal)
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/ created_guest_journeys.created_guest_journeys as start_rate_guest_journey,
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cast(completed_guest_journeys.completed_guest_journeys as decimal)
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/ started_guest_journeys.started_guest_journeys
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as completion_rate_guest_journey,
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1
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- cast(completed_guest_journeys.completed_guest_journeys as decimal)
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/ started_guest_journeys.started_guest_journeys
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as incompletion_rate_guest_journey,
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cast(guest_journeys_with_payment.guest_journeys_with_payment as decimal)
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/ completed_guest_journeys.completed_guest_journeys
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as payment_rate_guest_journey,
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-- DEALS --
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deals.new_deals,
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deals.never_booked_deals,
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deals.first_time_booked_deals,
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deals.active_deals,
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deals.churning_deals,
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deals.inactive_deals,
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deals.reactivated_deals,
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deals.deals_booked_in_month,
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deals.deals_booked_in_6_months,
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deals.deals_booked_in_12_months,
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-- LISTINGS (ACCOMMODATIONS) --
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listings.new_listings,
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listings.never_booked_listings,
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listings.first_time_booked_listings,
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listings.active_listings,
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listings.churning_listings,
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listings.inactive_listings,
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listings.reactivated_listings,
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listings.listings_booked_in_month,
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listings.listings_booked_in_6_months,
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listings.listings_booked_in_12_months,
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-- HOST (OPERATOR) REVENUE --
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invoiced_revenue.xero_booking_net_fees_in_gbp,
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invoiced_revenue.xero_listing_net_fees_in_gbp,
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invoiced_revenue.xero_verification_net_fees_in_gbp,
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invoiced_revenue.xero_operator_net_fees_in_gbp,
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-- APIs REVENUE --
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invoiced_revenue.xero_apis_net_fees_in_gbp,
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invoiced_revenue.xero_e_deposit_net_fees_in_gbp,
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invoiced_revenue.xero_guesty_net_fees_in_gbp,
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-- HOST RESOLUTIONS --
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host_resolutions.xero_host_resolution_amount_paid_in_gbp,
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host_resolutions.xero_host_resolution_payment_count,
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-- GUEST REVENUE AND PAYMENTS --
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guest_payments.deposit_fees_in_gbp,
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guest_payments.waiver_payments_in_gbp,
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invoiced_revenue.xero_waiver_paid_back_to_host_in_gbp,
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nullif(
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coalesce(guest_payments.waiver_payments_in_gbp, 0)
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+ coalesce(invoiced_revenue.xero_waiver_paid_back_to_host_in_gbp, 0),
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0
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) as waiver_net_fees_in_gbp,
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guest_payments.checkin_cover_fees_in_gbp,
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guest_payments.total_guest_payments_in_gbp,
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-- TOTAL REVENUE --
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nullif(
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coalesce(guest_payments.total_guest_payments_in_gbp, 0)
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+ coalesce(invoiced_revenue.xero_operator_net_fees_in_gbp, 0)
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+ coalesce(invoiced_revenue.xero_apis_net_fees_in_gbp, 0),
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0
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) as total_revenue_in_gbp,
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-- GUEST REVENUE AND PAYMENTS WEIGHTED METRICS --
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guest_payments.total_guest_payments_in_gbp / nullif(
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completed_guest_journeys.completed_guest_journeys, 0
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) as guest_payments_per_completed_guest_journey,
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guest_payments.total_guest_payments_in_gbp / nullif(
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guest_journeys_with_payment.guest_journeys_with_payment, 0
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) as guest_payments_per_paid_guest_journey,
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-- TOTAL REVENUE WEIGHTED METRICS --
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(
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coalesce(guest_payments.total_guest_payments_in_gbp, 0)
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+ coalesce(invoiced_revenue.xero_operator_net_fees_in_gbp, 0)
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+ coalesce(invoiced_revenue.xero_apis_net_fees_in_gbp, 0)
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) / nullif(
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created_bookings.created_bookings, 0
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) as total_revenue_per_created_booking,
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(
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coalesce(guest_payments.total_guest_payments_in_gbp, 0)
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+ coalesce(invoiced_revenue.xero_operator_net_fees_in_gbp, 0)
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+ coalesce(invoiced_revenue.xero_apis_net_fees_in_gbp, 0)
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) / nullif(
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created_guest_journeys.created_guest_journeys, 0
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) as total_revenue_per_created_guest_journey,
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(
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coalesce(guest_payments.total_guest_payments_in_gbp, 0)
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+ coalesce(invoiced_revenue.xero_operator_net_fees_in_gbp, 0)
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+ coalesce(invoiced_revenue.xero_apis_net_fees_in_gbp, 0)
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) / nullif(
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deals.deals_booked_in_month, 0
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) as total_revenue_per_deals_booked_in_month,
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(
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coalesce(guest_payments.total_guest_payments_in_gbp, 0)
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+ coalesce(invoiced_revenue.xero_operator_net_fees_in_gbp, 0)
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+ coalesce(invoiced_revenue.xero_apis_net_fees_in_gbp, 0)
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) / nullif(
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listings.listings_booked_in_month, 0
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) as total_revenue_per_listings_booked_in_month,
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-- CHURN --
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churn.total_revenue_churn_average_contribution,
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churn.created_bookings_churn_average_contribution,
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churn.listings_booked_in_month_churn_average_contribution,
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-- INCOME RETAINED --
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nullif(
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coalesce(guest_payments.total_guest_payments_in_gbp, 0)
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+ coalesce(invoiced_revenue.xero_operator_net_fees_in_gbp, 0)
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+ coalesce(invoiced_revenue.xero_apis_net_fees_in_gbp, 0)
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+ coalesce(invoiced_revenue.xero_waiver_paid_back_to_host_in_gbp, 0),
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0
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) as revenue_retained_in_gbp,
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-- INCOME RETAINED POST RESOLUTIONS--
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nullif(
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coalesce(guest_payments.total_guest_payments_in_gbp, 0)
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+ coalesce(invoiced_revenue.xero_operator_net_fees_in_gbp, 0)
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+ coalesce(invoiced_revenue.xero_apis_net_fees_in_gbp, 0)
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+ coalesce(invoiced_revenue.xero_waiver_paid_back_to_host_in_gbp, 0)
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+ coalesce(host_resolutions.xero_host_resolution_amount_paid_in_gbp, 0),
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0
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) as revenue_retained_post_resolutions_in_gbp
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from int_kpis__agg_dates_main_kpis d
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left join
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created_bookings
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on d.date = created_bookings.end_date
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and d.dimension = created_bookings.dimension
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and d.dimension_value = created_bookings.dimension_value
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left join
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check_out_bookings
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on d.date = check_out_bookings.end_date
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and d.dimension = check_out_bookings.dimension
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and d.dimension_value = check_out_bookings.dimension_value
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left join
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cancelled_bookings
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on d.date = cancelled_bookings.end_date
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and d.dimension = cancelled_bookings.dimension
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and d.dimension_value = cancelled_bookings.dimension_value
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left join
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billable_bookings
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on d.date = billable_bookings.end_date
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and d.dimension = billable_bookings.dimension
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and d.dimension_value = billable_bookings.dimension_value
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left join
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created_guest_journeys
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on d.date = created_guest_journeys.end_date
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and d.dimension = created_guest_journeys.dimension
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and d.dimension_value = created_guest_journeys.dimension_value
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left join
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started_guest_journeys
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on d.date = started_guest_journeys.end_date
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and d.dimension = started_guest_journeys.dimension
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and d.dimension_value = started_guest_journeys.dimension_value
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left join
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completed_guest_journeys
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on d.date = completed_guest_journeys.end_date
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and d.dimension = completed_guest_journeys.dimension
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and d.dimension_value = completed_guest_journeys.dimension_value
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left join
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guest_journeys_with_payment
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on d.date = guest_journeys_with_payment.end_date
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and d.dimension = guest_journeys_with_payment.dimension
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and d.dimension_value = guest_journeys_with_payment.dimension_value
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left join
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listings
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on d.date = listings.date
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and d.dimension = listings.dimension
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and d.dimension_value = listings.dimension_value
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left join
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deals
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on d.date = deals.date
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and d.dimension = deals.dimension
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and d.dimension_value = deals.dimension_value
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left join
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guest_payments
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on d.date = guest_payments.end_date
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and d.dimension = guest_payments.dimension
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and d.dimension_value = guest_payments.dimension_value
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left join
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invoiced_revenue
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on d.date = invoiced_revenue.end_date
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and d.dimension = invoiced_revenue.dimension
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and d.dimension_value = invoiced_revenue.dimension_value
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left join
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host_resolutions
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on d.date = host_resolutions.end_date
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and d.dimension = host_resolutions.dimension
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and d.dimension_value = host_resolutions.dimension_value
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left join
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int_monthly_churn_metrics churn
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on d.date = churn.date
|
|
and d.dimension = churn.dimension
|
|
and d.dimension_value = churn.dimension_value
|
|
)
|
|
select
|
|
current.year,
|
|
current.month,
|
|
current.day,
|
|
current.is_end_of_month,
|
|
current.is_current_month,
|
|
current.is_end_of_month_or_yesterday,
|
|
current.first_day_month,
|
|
current.date,
|
|
current.dimension,
|
|
current.dimension_value,
|
|
previous_year.date as previous_year_date,
|
|
|
|
-- BOOKINGS --
|
|
{{ calculate_safe_relative_increment("created_bookings") }},
|
|
{{ calculate_safe_relative_increment("check_out_bookings") }},
|
|
{{ calculate_safe_relative_increment("cancelled_bookings") }},
|
|
{{ calculate_safe_relative_increment("billable_bookings") }},
|
|
|
|
-- GUEST JOURNEYS --
|
|
{{ calculate_safe_relative_increment("created_guest_journeys") }},
|
|
{{ calculate_safe_relative_increment("started_guest_journeys") }},
|
|
{{ calculate_safe_relative_increment("completed_guest_journeys") }},
|
|
{{ calculate_safe_relative_increment("paid_guest_journeys") }},
|
|
{{ calculate_safe_relative_increment("start_rate_guest_journey") }},
|
|
{{ calculate_safe_relative_increment("completion_rate_guest_journey") }},
|
|
{{ calculate_safe_relative_increment("incompletion_rate_guest_journey") }},
|
|
{{ calculate_safe_relative_increment("payment_rate_guest_journey") }},
|
|
|
|
-- DEALS --
|
|
{{ calculate_safe_relative_increment("new_deals") }},
|
|
{{ calculate_safe_relative_increment("never_booked_deals") }},
|
|
{{ calculate_safe_relative_increment("first_time_booked_deals") }},
|
|
{{ calculate_safe_relative_increment("active_deals") }},
|
|
{{ calculate_safe_relative_increment("churning_deals") }},
|
|
{{ calculate_safe_relative_increment("inactive_deals") }},
|
|
{{ calculate_safe_relative_increment("reactivated_deals") }},
|
|
{{ calculate_safe_relative_increment("deals_booked_in_month") }},
|
|
{{ calculate_safe_relative_increment("deals_booked_in_6_months") }},
|
|
{{ calculate_safe_relative_increment("deals_booked_in_12_months") }},
|
|
|
|
-- LISTINGS --
|
|
{{ calculate_safe_relative_increment("new_listings") }},
|
|
{{ calculate_safe_relative_increment("never_booked_listings") }},
|
|
{{ calculate_safe_relative_increment("first_time_booked_listings") }},
|
|
{{ calculate_safe_relative_increment("active_listings") }},
|
|
{{ calculate_safe_relative_increment("churning_listings") }},
|
|
{{ calculate_safe_relative_increment("inactive_listings") }},
|
|
{{ calculate_safe_relative_increment("reactivated_listings") }},
|
|
{{ calculate_safe_relative_increment("listings_booked_in_month") }},
|
|
{{ calculate_safe_relative_increment("listings_booked_in_6_months") }},
|
|
{{ calculate_safe_relative_increment("listings_booked_in_12_months") }},
|
|
|
|
-- HOST (OPERATOR) REVENUE --
|
|
{{ calculate_safe_relative_increment("xero_booking_net_fees_in_gbp") }},
|
|
{{ calculate_safe_relative_increment("xero_listing_net_fees_in_gbp") }},
|
|
{{ calculate_safe_relative_increment("xero_verification_net_fees_in_gbp") }},
|
|
{{ calculate_safe_relative_increment("xero_operator_net_fees_in_gbp") }},
|
|
|
|
-- APIs REVENUE --
|
|
{{ calculate_safe_relative_increment("xero_apis_net_fees_in_gbp") }},
|
|
{{ calculate_safe_relative_increment("xero_e_deposit_net_fees_in_gbp") }},
|
|
{{ calculate_safe_relative_increment("xero_guesty_net_fees_in_gbp") }},
|
|
|
|
-- HOST RESOLUTIONS --
|
|
{{ calculate_safe_relative_increment("xero_host_resolution_amount_paid_in_gbp") }},
|
|
{{ calculate_safe_relative_increment("xero_host_resolution_payment_count") }},
|
|
|
|
-- GUEST REVENUE --
|
|
{{ calculate_safe_relative_increment("deposit_fees_in_gbp") }},
|
|
{{ calculate_safe_relative_increment("waiver_payments_in_gbp") }},
|
|
{{ calculate_safe_relative_increment("xero_waiver_paid_back_to_host_in_gbp") }},
|
|
{{ calculate_safe_relative_increment("waiver_net_fees_in_gbp") }},
|
|
{{ calculate_safe_relative_increment("checkin_cover_fees_in_gbp") }},
|
|
{{ calculate_safe_relative_increment("total_guest_payments_in_gbp") }},
|
|
|
|
-- TOTAL REVENUE --
|
|
{{ calculate_safe_relative_increment("total_revenue_in_gbp") }},
|
|
|
|
-- GUEST REVENUE WEIGHTED METRICS --
|
|
{{
|
|
calculate_safe_relative_increment(
|
|
"guest_payments_per_completed_guest_journey"
|
|
)
|
|
}},
|
|
{{ calculate_safe_relative_increment("guest_payments_per_paid_guest_journey") }},
|
|
|
|
-- TOTAL REVENUE WEIGHTED METRICS --
|
|
{{ calculate_safe_relative_increment("total_revenue_per_created_booking") }},
|
|
{{ calculate_safe_relative_increment("total_revenue_per_created_guest_journey") }},
|
|
{{ calculate_safe_relative_increment("total_revenue_per_deals_booked_in_month") }},
|
|
{{
|
|
calculate_safe_relative_increment(
|
|
"total_revenue_per_listings_booked_in_month"
|
|
)
|
|
}},
|
|
|
|
-- CHURN --
|
|
{{ calculate_safe_relative_increment("total_revenue_churn_average_contribution") }},
|
|
{{
|
|
calculate_safe_relative_increment(
|
|
"created_bookings_churn_average_contribution"
|
|
)
|
|
}},
|
|
{{
|
|
calculate_safe_relative_increment(
|
|
"listings_booked_in_month_churn_average_contribution"
|
|
)
|
|
}},
|
|
|
|
-- INCOME RETAINED --
|
|
{{ calculate_safe_relative_increment("revenue_retained_in_gbp") }},
|
|
|
|
-- INCOME RETAINED POST RESOLUTIONS--
|
|
{{ calculate_safe_relative_increment("revenue_retained_post_resolutions_in_gbp") }}
|
|
|
|
from plain_kpi_combination current
|
|
left join
|
|
plain_kpi_combination previous_year
|
|
on current.dimension = previous_year.dimension
|
|
and current.dimension_value = previous_year.dimension_value
|
|
and current.month = previous_year.month
|
|
and current.year = previous_year.year + 1
|
|
where
|
|
(
|
|
current.is_end_of_month = true
|
|
or (current.is_current_month = true and current.day = previous_year.day)
|
|
)
|