addressed comments

models/intermediate/cross/int_monthly_aggregated_metrics_history_by_deal_by_time_window.sql

@@ -593,13 +593,20 @@ select
     end as days_between_last_contacted_and_churn,
     d.amount_times_contacted,
     d.cancellation_category,
+    case
+        when mabd.deal_lifecycle_state = '{{churned_state}}' then true else false
+    end as is_churning,
     case
         when
             mabd.deal_lifecycle_state = '{{churned_state}}'
             and d.cancellation_date_utc is null
-        then true
-        else false
-    end as is_churning_from_inactivity,
+        then 'INACTIVITY'
+        when
+            mabd.deal_lifecycle_state = '{{churned_state}}'
+            and d.cancellation_date_utc is not null
+        then 'ACCOUNT CANCELLATION'
+        else null
+    end as churn_reason,
 
     -- Windowed metrics
     coalesce(mabd.sum_created_bookings, 0) as created_bookings,

models/intermediate/cross/schema.yml

@@ -1668,11 +1668,20 @@ models:
           Number of times the deal was contacted according 
           to Hubspot.
 
-      - name: is_churning_from_inactivity
+      - name: is_churning
         data_type: boolean
         description: |
-          Flag to identify if the deal is churning due to 
-          inactivity because of lack of bookings in the past 12 months.
+          Flag to identify if the deal is churning or not.
+
+      - name: churn_reason
+        data_type: string
+        description: |
+          Reason why the deal is churning.
+        data_tests:
+          - accepted_values:
+              values:
+                - "INACTIVITY"
+                - "ACCOUNT CANCELLATION"
 
       - name: created_bookings
         data_type: integer

models/reporting/general/monthly_aggregated_metrics_history_by_deal_by_time_window.sql

@@ -28,7 +28,8 @@ select
     days_between_last_contacted_and_churn as days_between_last_contacted_and_churn,
     amount_times_contacted as amount_times_contacted,
     cancellation_category as cancellation_category,
-    is_churning_from_inactivity as is_churning_from_inactivity,
+    is_churning as is_churning,
+    churn_reason as churn_reason,
     created_bookings as created_bookings,
     listings_booked_in_month as listings_booked_in_month,
     total_revenue_in_gbp as total_revenue_in_gbp,

models/reporting/general/schema.yml

@@ -1644,11 +1644,20 @@ models:
           Number of times the deal was contacted according 
           to Hubspot.
 
-      - name: is_churning_from_inactivity
+      - name: is_churning
         data_type: boolean
         description: |
-          Flag to identify if the deal is churning due to 
-          inactivity because of lack of bookings in the past 12 months.
+          Flag to identify if the deal is churning or not.
+
+      - name: churn_reason
+        data_type: string
+        description: |
+          Reason why the deal is churning.
+        data_tests:
+          - accepted_values:
+              values:
+                - "INACTIVITY"
+                - "ACCOUNT CANCELLATION"
 
       - name: created_bookings
         data_type: integer