data-dwh-dbt-project/models/intermediate/cross/int_mtd_deal_lifecycle.sql

/*
This model provides Month-To-Date (MTD) deal lifecycle based on booking metrics.
Assumes a host will have a deal being filled.

*/
{{ config(materialized="table", unique_key=["date", "id_deal"]) }}
with
    int_core__bookings as (select * from {{ ref("int_core__bookings") }}),
    int_core__unified_user as (select * from {{ ref("int_core__unified_user") }}),
    int_dates_mtd as (select * from {{ ref("int_dates_mtd") }}),

    booked_days_per_host as (
        select
            id_user_host,
            created_date_utc,
            lag(created_date_utc, 1) over (
                partition by id_user_host order by created_date_utc asc
            ) as previous_booked_date
        from int_core__bookings
        group by id_user_host, created_date_utc
    ),
    deal_historic_booking_dates as (
        select
            d.date,
            h.id_deal,
            min(h.created_date_utc) as creation_date_utc,
            min(b.created_date_utc) as first_time_booked_date_utc,
            max(b.created_date_utc) as last_time_booked_date_utc,
            max(b.previous_booked_date) as second_to_last_time_booked_date_utc
        from int_dates_mtd d
        inner join int_core__unified_user h on d.date >= h.created_date_utc
        left join
            booked_days_per_host b
            on h.id_user = b.id_user_host
            and d.date >= b.created_date_utc
        where h.id_deal is not null
        group by d.date, h.id_deal
    ),
    deal_historic_booking_features as (
        select
            hhbf.date,
            hhbf.id_deal,
            hhbf.creation_date_utc,
            hhbf.first_time_booked_date_utc,
            hhbf.last_time_booked_date_utc,
            hhbf.second_to_last_time_booked_date_utc,
            case
                when hhbf.first_time_booked_date_utc is not null then true else false
            end as deal_has_at_least_one_booking,
            case
                when
                    date_trunc('month', hhbf.creation_date_utc)
                    = date_trunc('month', hhbf.date)
                then true
                else false
            end as deal_was_created_this_month,
            case
                when
                    date_trunc('month', hhbf.first_time_booked_date_utc)
                    = date_trunc('month', hhbf.last_time_booked_date_utc)
                then true
                else false
            end as deal_has_first_booking,
            case
                when
                    date_trunc('month', hhbf.last_time_booked_date_utc)
                    = date_trunc('month', hhbf.date)
                then true
                else false
            end as has_been_booked_within_current_month,
            case
                when
                    date_trunc('month', hhbf.last_time_booked_date_utc)
                    + interval '6 months'
                    > date_trunc('month', hhbf.date)
                then true
                else false
            end as has_been_booked_within_last_6_months,
            case
                when
                    date_trunc('month', hhbf.last_time_booked_date_utc)
                    + interval '12 months'
                    > date_trunc('month', hhbf.date)
                then true
                else false
            end as has_been_booked_within_last_12_months,
            case
                when
                    date_trunc('month', hhbf.last_time_booked_date_utc)
                    + interval '12 months'
                    = date_trunc('month', hhbf.date)
                then true
                else false
            end as last_booking_was_12_months_ago,
            case
                when
                    date_trunc('month', hhbf.second_to_last_time_booked_date_utc)
                    + interval '12 months'
                    < date_trunc('month', hhbf.last_time_booked_date_utc)
                then true
                else false
            end as had_previous_booking_more_than_12_months_before_the_last
        from deal_historic_booking_dates hhbf
    )
select
    date,
    id_deal,
    creation_date_utc,
    first_time_booked_date_utc,
    last_time_booked_date_utc,
    second_to_last_time_booked_date_utc,
    case
        -- 01-New: The deal has been created this month and has not had any booking
        when not deal_has_at_least_one_booking and deal_was_created_this_month
        then '01-New'
        -- 02-Never Booked: The deal has been created before this month and has not
        -- had any booking
        when not deal_has_at_least_one_booking and not deal_was_created_this_month
        then '02-Never Booked'
        -- 03-First Time Booked: The deal has been booked for the first time and it
        -- has been created this month
        when deal_has_first_booking and has_been_booked_within_current_month
        then '03-First Time Booked'
        -- 04-Active: The deal has had at least 1 booking in its history and it's
        -- been less than 12 months since the last booking
        -- and is not reactivated and is not FTB
        when
            deal_has_at_least_one_booking
            and has_been_booked_within_last_12_months
            -- not reactivated
            and not (
                had_previous_booking_more_than_12_months_before_the_last
                and has_been_booked_within_current_month
            )
            -- not FTB
            and not (deal_has_first_booking and has_been_booked_within_current_month)
        then '04-Active'
        -- 05-Churning: The deal has been booked at least once and it's been 12
        -- months since the last booking
        when deal_has_at_least_one_booking and last_booking_was_12_months_ago
        then '05-Churning'
        -- 06-Inactive: The deal has been booked at least once and it's been more
        -- than 12 months since the last booking
        when
            deal_has_at_least_one_booking
            and not has_been_booked_within_last_12_months
            and not last_booking_was_12_months_ago
        then '06-Inactive'
        -- 07-Reactivated: The deal was churned/inactive but has had a new booking
        -- this month
        when
            had_previous_booking_more_than_12_months_before_the_last
            and has_been_booked_within_current_month
        then '07-Reactivated'
        else null
    end as deal_lifecycle_state,
    has_been_booked_within_current_month,
    has_been_booked_within_last_6_months,
    has_been_booked_within_last_12_months
from deal_historic_booking_features